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Gmail annotations show up10/13/2023 ![]() ![]() Slick strategies, helpful humans, nifty news, behind the biz, terrifc tools, and everything in between. Like a car that ran out of gas a half mile ago, it's been coasting along.but that momentum is running out.Īre Gmail annotations dead? No. Well, all of these things made gaining momentum all but impossible for this kind of tool. thought leaders moved on to newer, more effective trends.there was no guarantee of Gmail actually using this code to make you a top promotion.Domino's Pizza was one of those that I started seeing at the top of my promotions tab on a regular basis. Here's the thing, I really like the idea behind annotations and, at least in my inbox, the brands that used this code certainly stood out. I included June even though it's only a few days worth of data because across those few days, just 0.01% of emails included this code. Since January 2022, things have started sliding downward again.ĭuring May 2022, just 0.07% of all the emails we processed included Gmail annotation code. Almost Zeroīut that plateau wouldn't last long. From there through January 2022, the average hovered right around 0.33% of all emails. What happened during the following few months, however, would take that average and cut it in half and then almost in half again.Īpril 2021 saw 0.89% of all emails we processed containing Gmail annotations, May dropped to 0.72%, and by June the number was down to 0.37%. ![]() Starting around 1.3% in December, the percentage of all emails we processed that included the code dropped to about 1.0% in January before rebounding slightly to 1.1% in March of 2021.Īnd March ended up being pretty representative of the average for this period which was 1.13%. That first month was a November - i.e., the Black Friday / Cyber Monday stretch - so rather than start with what might have been an outlier, I looked at the four months that followed to give us a better idea of what usage looked like back then. I watched the numbers that first month after going live and, sure enough, during that first month about 2% of emails we analyzed contained this code. There seemed to be a good portion of emails using them, so I jumped in, added some flags so I could tell which emails contained the required code, and even recreated my own version fo the Gmail Annotations preview tool so I could put it right into SendView. Specifically, I wanted to check off tracking for a few of up-and-coming tech / code trends.īut I also dug into Gmail Annotations. About 18 months ago I had wrapped up some larger dev projects for SendView and wanted to turn my attention to some smaller features.
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